Main topic Wednesday: New opportunities in marketing for fresh produce convenience
February 8, 2012, All-day
Business Forum Hall 7.2b
Topics see overview.
All presentations will be translated simultaneous into German and English.
Understanding the fresh convenience shopper
February 8, 2012, 11:00 - 11:30
Business Forum Hall 7.2b
While fresh convenience products have become everyday consumer items for many, truly understanding the consumer, their reasons behind each purchase and their behaviour at the fixture is a key ingredient of growth for the category.
Florette’s UK category manager, Tony Walsh, will reveal the background behind the brand’s largest investment in consumer insight to date and unveil the findings of the research. He will share how the results will be used to help improve the shopping experience and drive increased value to the bagged salad category – an interesting and valuable example of consumer research for the fresh convenience industry.
All presentations will be translated simultaneous into German and English.
Speaker:
Tony
Walsh
Florette
United Kingdom and Northern Ireland
Market solutions for fresh produce convenience in Nordic markets
February 8, 2012, 12:00 - 12:30
Business Forum Hall 7.2b
Nordic markets present their own challenges to suppliers of fresh produce convenience products. What do buyers in these countries want? And what specific demands do shoppers have?
All presentations will be translated simultaneous into German and English.
Speaker:
Johan
Halvorsen
SydGrönt AB
Sweden
Opportunities for developing in the convenience category at retail
February 8, 2012, 14:00 - 14:30
Business Forum Hall 7.2b
European retailers are well known for a focus on private label products. During this session you will learn how to maximize growth in the convenience category through a category approach to private label development.
All presentations will be translated simultaneous into German and English.
Speaker:
Peter
Hostens
UNIVEG Legumex Trade
Belgium
Beyond retail: building your brand for a total consumer experience
February 8, 2012, 15:00 - 15:30
Business Forum Hall 7.2b
Fresh produce convenience brands are growing in new food service and ´out of home´ promotions. How big are the potential gains for brands in these new markets? What success stories are taking place at traditional retail from these new opportunities? Have consumers provided feedback to these non-traditional purchase experiences?
All presentations will be translated simultaneous into German and English.
Speaker:
Hans
Liekens
Chiquita Brands International, Inc.
Belgium
United Fresh Impact Forum
February 8, 2012, 16:00 - 17:00
Business Forum Hall 7.2b
All visitors to the FRESHCONEX exposition are invited to attend this forum on issues such as food safety, increasing fruit and vegetable consumption and sales as well as the impact of government regulation to the industry. This session will also provide a valuable look towards future issues that impact the Fresh Convenience sector and ultimately the global fruit and vegetable industry.
Speaker:
Paddy
Callaghan
Nature's Best Ltd.
Ireland
Speaker:
Klaus
Klische
Fresh Factory GmbH + Co. KG
Germany
Speaker:
Tom
Stenzel
United Fresh Produce Association
United States of America, the
Speaker:
Alessandro
Turatti
Turatti Srl
Italy
